Turn your website into your hardest-working employee
FormBot answers every visitor from your real business knowledge, captures and qualifies leads, takes bookings and payments, and remembers everything — 24/7, on the website you already have.
No credit card required · Set up by YodAI in an afternoon · Cancel anytime
4
tools in one subscription
1,000
pages read in a single crawl
24/7
every visitor answered
Zero
API keys to set up — we supply them
Your website is open 24/7. Is anyone home?
Every day your website stays silent, it quietly costs you leads, sales and hours of repeated answers. The problem isn't your traffic — it's what happens after someone arrives.
Slow replies lose the job
Research published in Harvard Business Review found companies that respond to a lead within an hour are seven times more likely to qualify it. Most enquiries sit overnight — and by morning, someone faster has already called back.
Visitors leave without a trace
You paid to get people to your website. Then it gave them nothing to do but read and leave. No greeting, no answers, no next step — just a contact page most of them will never fill in.
Generic chatbots make things up
Canned chat widgets frustrate people with scripted dead-ends, and generic AI bots confidently invent prices and policies you never had. Either way, your reputation takes the hit.
Your knowledge lives in your head
Prices in a PDF, policies in old emails, answers only you can give. Every repeated question interrupts real work — and when you are off the clock, nobody gets an answer at all.
Meet FormBot
Four tools. One brain. Your business.
FormBot isn't four subscriptions duct-taped together. It's one system where the knowledge feeds the conversations, the conversations feed the forms, and everything stays true to how you run your business.
Capture and qualify
Form Builder
Multi-step forms with logic, scoring, e-signatures and card payments — shared as a link, a QR code, or embedded on your site.
ExploreConverse and convert
AI Chatbot
A website widget that answers from your real business knowledge, captures leads mid-conversation, and even talks out loud.
ExploreKnow everything
Knowledge Base
Point it at your website and it reads every page, linked PDF and video — then answers questions with citations, not guesses.
ExploreRemember it all
Business Dossier
Your products, audiences, competitors and brand voice in one profile your chatbot references on every single answer.
ExploreForm Builder
Forms that close, not just collect
Most form tools collect answers and email you a list. FormBot runs your entire intake: it branches on what people say, scores leads as they answer, takes payments and legally-binding signatures on the spot, emails back a finished PDF quote or contract built from their answers, and delivers the result straight into the tools you already use.
- Branching that shortens the formEach answer decides the next question, so nobody wades through fields that don’t apply to them. Shorter path, fewer abandonments, and you still collect everything you need.
- Leads that score themselvesBudget, timeline and fit add up to a number as people type. You open your inbox already knowing who to ring first instead of reading every submission to find out.
- Money taken in the formCharge a fixed deposit or a total calculated from their own answers, by card, before they leave the page. A paid deposit is the difference between an enquiry and a booking.
- Terms signed on the spotTyped or drawn e-signatures with a tamper-evident audit trail, so waivers and agreements are done before the job starts — not chased by email afterwards.
- A PDF quote back in their inboxTheir answers populate your quote, contract or welcome pack and it emails itself to them automatically — the follow-up that usually takes you an evening.
- Photos and documents up frontUp to five files per submission, so you see the broken unit or the floor plan before quoting — and stop losing a day to “can you send a photo?”
- Addresses that are actually correctGoogle-powered address autocomplete, plus 23 field types from star ratings to date pickers. Fewer typos means fewer wasted call-outs to the wrong street.
- Spam that never reaches youSix CAPTCHA options, invisible honeypots and rate limits run by default. Your inbox stays real enquiries only, without making genuine customers prove they’re human.
- Shared however you sellA hosted link for your bio, a QR code for print and counters, or embedded on your own site — one form, everywhere you meet customers.
- Lands where you already workStraight into email, HubSpot, Mailchimp, Google Sheets, Drive, Xero or any webhook — with your own field mapping, so nothing gets retyped.
- You can see where people quitPer-step analytics show the exact question that loses them, so you can cut it and watch the completion rate move — instead of guessing.
How a form runs
One form, a different path for every customer
“What can we help with?”
The only question everyone sees.
Answered “renovation”
- Rooms, finish level and budget range
- Photos of the space
- Preferred start window
Answered “urgent repair”
- What's failing, and since when
- Address and access details
- Call-out fee shown and accepted
Scored and qualified as they answer
Budget, urgency and fit add up to a score, so the hot ones are obvious before you pick up the phone.
Deposit taken
Card payment inside the form.
Terms signed
A tamper-evident audit trail.
PDF sent back
Their quote or contract, by email.
Lands in your inbox and your CRM, already complete
In the wild
Trades & home services
Quote requests that arrive complete
A branching job-type form collects the details you actually need — photos of the fault included — and takes a booking deposit by card before you have even picked up the phone.
Clinics & practices
Intake without the clipboard
New patients complete their history, sign consent forms and confirm policies from home. Sensitive answers can be locked in encrypted fields only your practice can access.
Photographers & events
A contract in their inbox before you reply
Clients pick a package, the price recalculates from their choices, they sign your terms and pay the deposit — then a PDF contract built from their own answers lands in their inbox automatically.
AI Chatbot
A receptionist, sales rep and support agent in one widget
Paste one script tag and your website starts answering — accurately. The FormBot chatbot is grounded in your knowledge base and dossier by default: it quotes your real prices, cites where every answer came from, and when it genuinely does not know, it says so and takes the visitor’s details instead of guessing.
- Live in one pasteA single script tag on WordPress, Shopify, Squarespace, Wix or a custom build — and it only runs on the domains you approve, so nobody can lift it onto their own site.
- It cites where the answer came fromEvery reply is drawn from your own pages and data with the source named, so a visitor can check it — and so can you, in the transcript.
- It admits when it doesn’t knowThe honest fallback is baked into guardrails you can’t accidentally edit away. It will never invent a price, a policy or a delivery date to fill a silence.
- Captures the lead mid-sentenceYour own fields, asked conversationally at the moment interest peaks — not parked behind a contact page they were never going to open.
- It remembers them next timeA returning visitor carries on where you both left off, with no repeated questions — the difference between a form and something that feels like service.
- It sells inside the chatProduct cards with images, prices and buy-now buttons appear in the conversation, so interest turns into an order without ever loading another page.
- “Is it in stock?” answered honestlyAvailability comes from your live WooCommerce or Shopify catalogue, so nobody is promised something you can’t ship — the fastest way to lose a customer twice.
- It can offer a real discountWorking codes and pre-filled checkout links, issued in the moment — the nudge that closes a hesitant shopper while they’re still reading.
- It talks out loudVisitors can speak instead of type, interrupt naturally, and get a spoken answer — for anyone driving, on a ladder, or who simply hates typing.
- It hands over to your formsWhen a chat needs structure — a booking, a quote, a claim — it opens the right form inline with what it already knows, then picks the conversation back up.
- It looks like you, not like a botColours, avatar, name, greeting, placement and when it opens — all yours, so it reads as part of your site rather than a bolted-on widget.
How it decides what to say
It answers from your business — or admits it doesn't know
A visitor asks something
“Do you service my area? What does it cost?”
It searches what you've given it
Your knowledge base, your business dossier, and live product and stock data — never the open internet.
Is the answer actually in there?
Answer it, and show the receipt
Your real prices, policies and availability — with the source named, so the visitor can verify it.
Say so — then get you the lead
It admits the gap rather than inventing an answer, offers to have you follow up, and captures their details.
Either way, nobody is guessing about your business
This behaviour is built into the guardrails, not typed into a prompt — so it can't be edited away by accident.
In the wild
Trades & home services
The 9pm lead you used to lose
A homeowner with a burst pipe asks if you can help. The bot confirms your service area and call-out fee from your own pages, then captures the address and phone number — your morning starts with a booked job.
Online stores
A storefront inside the conversation
A shopper describes what they want. The bot shows matching products as cards — image, price, in-stock — offers a first-order discount code, and hands over a pre-filled checkout link while intent is hot.
Any business with repeat customers
It remembers them
A returning visitor picks up exactly where they left off last week, with no repeated questions. Verified customers can check their own order status right in the chat.
Knowledge Base
Teach it once. It answers forever.
Point FormBot at your website and it does the reading for you — every page, the brochures and spec sheets linked off them, even the videos. From then on, every question gets the exact passage from your own content, with a citation to prove it.
- Reads your whole site, not just the homepageUp to 1,000 pages, found by sitemap or by following your own links. The buried service page nobody can navigate to still answers questions.
- Opens the documents tooPDFs, Word, PowerPoint and spec sheets linked anywhere on your site — so the brochure with the real numbers in it becomes answerable, not just decorative.
- Watches your videosEmbedded YouTube walkthroughs are transcribed and made searchable, so the answer you recorded once can be quoted at 2am without anyone rewatching it.
- Runs straight off Google DrivePoint it at the folder your team already maintains. Edit a file there and it re-indexes itself — no separate content system for anyone to keep up to date.
- Never quietly goes staleIt re-checks on a schedule and when your site changes, so last season’s pricing stops being quoted the moment you update the page.
- Updates without going darkThe current knowledge keeps answering until the new set is verified, so a re-index never leaves visitors talking to a bot that suddenly knows nothing.
- Catches your own contradictionsWhen an old PDF disagrees with your live page about the same product, it flags the conflict for you instead of silently picking one and telling customers.
- Tells you what it couldn’t readA per-source health report — coverage, failed pages, a green/amber/red verdict — so gaps are visible to you rather than discovered by a customer.
- Finds it by meaning, not keywordsSomeone asking “how long till it turns up?” gets your delivery page even though they never used the word delivery — and it names the source.
How it learns
Everything you've already published becomes an answer
Your website
Up to 1,000 pages, crawled by sitemap or by following links
Linked documents
PDFs, Word, PowerPoint and spec sheets wherever they sit
Your videos
Embedded YouTube walkthroughs, watched and transcribed
Google Drive
A folder your team already keeps — re-indexed when edited
Indexed and kept fresh
Split into passages, understood in context, and re-checked on a schedule so nothing goes stale.
A grounded answer
Quoted from your own words, in your own tone.
Cited back to the page it came from
In the wild
Equipment & manufacturing
Manuals that answer back
Spec sheets and how-to videos become a searchable brain. “What oil does the X-200 take?” gets the exact line from the manual — cited — instead of a support ticket.
Professional services
Your team’s Drive folder, answering clients
Point it at the shared Drive folder your team already maintains. Guides, checklists and policy documents start answering client questions — and when someone edits a file, the answers update themselves.
Software & apps
Support deflection with receipts
Your help center and walkthrough videos handle the how-do-I questions with linked sources. Your team only sees the tickets that genuinely need a human.
Business Dossier
Your business, written down the way AI needs it
This is your business dossier — the single source of truth your chatbot consults before every answer it gives: what you sell, who you serve, how you talk, and who you’re up against. Fill it in once, or simply tell YodAI about your business in chat and it files everything for you.
- Your business, written down onceValue proposition, key messages, tone of voice and who you serve — the brief you’d give a new employee, except this one reads it before every single reply.
- Products that are real inventorySynced from WooCommerce, Shopify or eBay with live stock and pricing, so “do you have it?” is answered from your warehouse, not from a stale list.
- Personas that change the answerA first-time buyer and a trade customer get pitched differently, because the AI knows who it’s likely talking to and what each of them cares about.
- Competitors handled with classTheir strengths and weaknesses on file, so “how are you different from them?” gets a confident, specific answer instead of an awkward dodge.
- This month’s offer, everywhere at onceAdd a promotion here and every conversation starts mentioning it — no rewriting the chatbot, the forms and the site separately, then forgetting one.
- Updated by just saying so“We’ve added a winter service at $180” becomes structured records you can see and edit. No forms to fill in, no fields to learn.
- It keeps its facts straightDuplicates merge and contradictions get surfaced for you rather than silently overwritten — so it never quietly forgets the correct price.
- Nothing vanishes without a traceShort-lived context ages out on a policy while decisions and preferences persist, and everything is archived rather than deleted — auditable when it matters.
In the wild
Salons & studios
Sounds like you, not a robot
Your tone of voice and key messages live in the dossier, so every chatbot reply and form ending reads like your best front-desk person wrote it — warm, specific, on-brand.
Online retail
Recommendations that fit the customer
Personas teach the AI who it’s talking to. A “sensitive skin” shopper gets pointed at the right product line — with live stock and prices from your synced catalog.
B2B & IT services
Positioning without trash talk
Competitor strengths and weaknesses are on file, so when a prospect says “how are you different from X?”, the answer is confident, specific and classy.
You don't set this up. YodAI does.
This is the part most businesses never get past: the blank dashboard. So FormBot comes with YodAI, an assistant that doesn't just advise — it does the work. Tell it about your business in plain English and it builds the forms, configures the chatbot, writes your dossier and connects your knowledge. You review and approve; it does the clicking.
Things you can just ask for
“Read my website and fill in my business dossier.”
It crawls your site, then writes up your services, tone of voice and key messages for you to check.
“Build me a quote request form for bathroom renovations.”
A working multi-step form appears — the right questions, branching, photo uploads and a deposit step.
“Set up a chatbot for my site and make it sound friendly.”
It creates the bot, wires it to your knowledge base, sets the greeting and hands you the embed snippet.
“Add our new winter service and this month’s offer.”
Your products, pricing and promotion are filed into the dossier — and every answer reflects them immediately.
“What am I missing? How do I get more out of this?”
It reviews your setup and names the gaps — an unanswered FAQ, a form worth adding, an offer worth promoting.
No blank-page setup
You never start from an empty dashboard wondering what to configure first.
No writing from scratch
It drafts your dossier, greetings and form questions; you edit rather than invent.
No settings to hunt for
Ask in plain English and it changes the setting for you, wherever it lives.
No guessing what’s next
It watches what visitors keep asking and tells you what to improve.
Better together
Four tools that behave like one employee
Standalone tools each see a fragment of your customer. FormBot's tools share one brain — here's what that looks like on an ordinary Tuesday night.
- 9:47 PMChatbot
A visitor lands from Google
Tuesday night, long after close. The chat widget greets them in your brand voice — no forms, no friction, just “how can we help?”
- 9:48 PMKnowledge Base
“Do you install heat pumps on the north side?”
The bot answers from your own service pages — accurately, with a link to the source. No guessing, no “please call during business hours.”
- 9:50 PMBusiness Dossier
“Roughly what does it cost?”
It quotes your real from-pricing and mentions this month’s promotion — both pulled straight from your dossier, not invented.
- 9:52 PMForm Builder
“Can someone come take a look?”
The bot opens your site-visit form right inside the chat: address, photos of the space, preferred times — and a booking deposit paid by card.
- 9:55 PMDelivery
The lead lands where you work
Scored, complete and paid, it’s already in your inbox and your CRM. The full transcript is saved alongside the form answers.
- 8:02 AMYou
Your morning starts with a booked job
One record: the conversation, the answers, the payment. You call back a customer who already feels looked after — and if they return with questions, the chat picks up right where it left off.
The brain
Knowledge Base
Everything you’ve published — pages, PDFs, videos — indexed and searchable.
Business Dossier
What you sell, who you serve, how you talk, current offers.
The front desk
AI Chatbot
Grounded conversations that answer, cite sources, capture leads and talk out loud.
Form Builder
Structured capture with logic, scoring, signatures and payments.
This is the compounding effect: every page you publish makes the chatbot smarter, every dossier update sharpens every answer, and every conversation ends in a structured, contactable lead instead of a closed tab. Point solutions can't do this — because each one only ever sees its own slice.
Put FormBot on your website this week — start freePut it to work
Three jobs. The same four tools, played differently.
Marketing, sales and support aren't separate products here — they're different arrangements of the same brain. Here's exactly how the pieces combine for each.
Turn attention into pipeline
You already pay for attention — ads, socials, SEO, signage. FormBot makes sure the attention you win actually turns into contactable, qualified people, instead of a bounce you paid for.
The play
Business Dossier
Holds this month’s offer, your tone of voice and who you’re targeting
AI Chatbot
Greets every campaign click and leads with that offer, in your voice
Form Builder
Runs the quiz or lead magnet that segments people as they answer
Knowledge Base
Answers the follow-up questions that would otherwise end the visit
Every campaign lands on a front desk that already knows the offer — and every click becomes a named, segmented contact instead of anonymous traffic.
Businesses running this play
Fitness & wellness
Lead magnets that qualify themselves
A gym runs a “find your program” quiz built in the form builder. Scoring buckets each lead by goal and budget, branching asks the right follow-ups, and every entry lands in Mailchimp already segmented — while the chatbot promotes the quiz to every site visitor.
Cafés & hospitality
QR campaigns from table to list
A café prints the form’s QR code on table tents. Guests join the VIP list in 20 seconds, spam never gets through the built-in protection, and this month’s special — managed in the dossier — is what the chatbot leads with all month.
Online retail
Feedback loops that sharpen targeting
A skincare store runs post-purchase opinion-scale surveys, then folds what it learns into dossier personas. From then on, the chatbot recommends by skin type and the whole funnel speaks to real segments instead of “everyone.”
Local services
One brain for every campaign
A landscaping company keeps seasonal offers, service areas and key messages in the dossier. Every channel that points at the website — ads, GBP, socials — arrives at a front desk that already knows this month’s story and captures the click while it’s warm.
Answer fast, qualify hard, take the money
Speed and specificity win deals. FormBot answers in seconds with your real prices and live availability, qualifies with scoring instead of gut feel, and can take the deposit before a competitor has even replied.
The play
AI Chatbot
Catches the enquiry the moment it lands — 2pm or 2am
Business Dossier
Supplies live pricing, stock and the current discount code
Knowledge Base
Handles the objections and spec questions that stall a decision
Form Builder
Scores the lead, takes the deposit and gets the terms signed
The lead is answered, qualified, paid and in your CRM before you have picked up the phone — and your first call starts at “when can we start?”
Businesses running this play
Trades & home services
The after-hours quote machine
An electrician’s chatbot fields the 9pm “do you do switchboard upgrades?”, answers from indexed service pages, then hands over a quote form that collects photos, access details and a card deposit. Monday’s diary fills itself.
B2B & consulting
Qualification before the call
An IT provider’s assessment form branches by company size and stack, scores urgency and budget, and pushes hot leads into HubSpot with fields mapped. The first human call starts at “when can we start?”, not “so what do you need?”
Online stores
From product question to paid cart
A shopper asks about sizing and stock. The bot answers from the live catalog, cites the size guide from the knowledge base, offers the current discount code from the dossier — then links a pre-filled checkout. Four tools, one sale.
Studios & agencies
Proposals that sign themselves
A photography studio sends one form link: package selection recalculates the price, terms get e-signed with a full audit trail, and the deposit is paid — before the enquiry has time to go cold or shop around.
Give instant answers, keep the human moments
Most support questions have been answered before — somewhere. FormBot puts that “somewhere” to work around the clock, absorbs the repetitive load, and gathers clean details for the cases that genuinely need a person.
The play
Knowledge Base
Reads your help docs, manuals and how-to videos once
AI Chatbot
Answers instantly and cites the page, or says honestly that it doesn’t know
Business Dossier
Lets verified customers check their own orders and warranty status
Form Builder
Turns the genuinely hard ones into a complete ticket, not a vague email
The repetitive questions answer themselves at 2am, and the tickets that reach you arrive with the serial number, the photos and the history already attached.
Businesses running this play
Software & apps
Deflect the repetitive 80%
Help docs and walkthrough videos get indexed once. “How do I reset my password?” gets an instant, cited answer at 2am; anything unknown becomes a structured ticket via a support form instead of a dead end.
Online retail
“Where’s my order?” handles itself
Returning customers verify with email and PIN, then check their own order status right in the chat — no inbox ping-pong, no “please allow 2 business days,” and no support hire just to answer tracking questions.
Clinics & practices
Pre-appointment questions, answered
Parking, preparation, cancellation policy, what to bring — the knowledge base answers it all before the visit, while intake forms with encrypted sensitive fields and e-signatures replace the waiting-room clipboard.
Equipment & manufacturing
Product support from the actual manual
A dealer indexes every spec sheet and maintenance video. Customers ask in plain language and get the exact answer, cited from the right document — and when it’s a genuine fault, a warranty form captures serials and photos properly.
Plays nicely with your stack
It connects to what you already run
FormBot isn't another island of data. Your store, your CRM, your mailing list and your spreadsheets stay exactly where they are — FormBot reads from them and writes back to them.
WooCommerce
Live products, stock, coupons and pre-filled checkout links in chat
Shopify
Sync your catalogue so answers quote real prices and availability
HubSpot
Leads land in your CRM with your own field mapping
Mailchimp
New contacts join the right audience, already segmented
Google Sheets
Every submission appended to a sheet your team already lives in
Google Drive
Point at a folder — documents become knowledge and stay current
Xero
Turn a completed form into a draft or authorised invoice
Stripe
Take deposits and payments inside the form itself
Plus signed webhooks and a full REST API for anything custom — so the tools you already depend on keep working exactly as they do today.
The math
Replace a stack, don't add another tool
Doing this the usual way means four subscriptions, four logins, and four tools that have never met your business — or each other.
The usual stack
Four vendors, none of them talking
- Form builder subscription$25–59
- AI chat widget$39–120
- Per-AI-answer “resolution” fees$0.99 each
- Knowledge base software$49–99
- AI provider account & API keysmetered
- Glue, connectors & automations$20–50
Typical published pricing for comparable paid tiers, August 2026. Your data stays scattered across every one of them.
FormBot
Four tools, one brain, one login
- Form builder with payments & e-signatures
- AI chatbot with voice, grounded in your content
- Knowledge base with site, PDF & video ingestion
- Business dossier, promotions & live product data
- AI access included — no keys, no second bill
What genuinely sets it apart
Grounded by default, honest by design
Strict grounding is the default, not a premium toggle. Answers come only from your content, cite their sources, and fall back to a graceful “let me take your details” — the guardrails aren’t even editable, so they can’t be broken by accident.
Nothing to wire up — the AI is included
No OpenAI account, no API keys to generate, no second bill to reconcile. We supply the model access and it’s built into your plan. Pick a plan that matches your traffic and you’re done — one subscription, one invoice.
Privacy engineering, not privacy promises
Chat transcripts and lead details are encrypted at rest, visitors are pseudonymized before anything touches the database, retention is yours to set (1–730 days), and secure form fields get AES-256 encryption with a deny-all storage design.
One brain across every touchpoint
The form, the chatbot, the knowledge and the dossier share one picture of your business. Change a price, add a promotion, update a policy — every tool is correct within the hour, everywhere, at once.
Small-business simple. Enterprise-grade underneath.
You shouldn't need a security team to put AI in front of your customers. FormBot ships hardened by default.
- AES-256 encryption for designated secure form fields
- Chat transcripts and lead details encrypted at rest
- Visitors pseudonymized, with retention windows you control
- Widgets locked to your approved domains — enforced by the browser itself
- Rate limits and daily caps that fail closed under attack
- Clear AI disclosure to visitors, built in from the first message
Pricing
Pay for use, not for features
Every plan includes all four tools in full — nothing is held back to sell you later. The only difference is how many conversations your bot handles each month. The AI is included; there are no API keys to set up and no second bill.
Starter
A single location finding its feet online
500 AI conversations a month
Start Free TrialGrowth
Busy sites and multi-service businesses
2,000 AI conversations a month
Start Free TrialScale
High-traffic stores and multi-location groups
6,000 AI conversations a month
Start Free TrialIncluded on every plan, from $49
- All four tools, in full — forms, chatbot, knowledge base and business dossier
- AI included: no API keys, no provider account, no second bill
- Unlimited forms with logic, scoring, e-signatures, payments and PDF documents
- Unlimited chatbots, with realtime voice conversations and lead memory
- Knowledge base with 1,000-page crawls, Drive sync and video transcription
- WooCommerce, Shopify, HubSpot, Mailchimp, Google Sheets, Drive, Xero and Stripe
- YodAI, your setup assistant, to build and tune it all with you
- Spam protection, encryption and approved-domain lockdown throughout
- Unlimited team seats and a shared dashboard
- Email support from real humans
14-day free trial · No credit card required · Cancel anytime · Founding rates locked in while you stay subscribed
Need boards, AI agents and the full platform? Compare YodAI plans
Questions, answered
The things business owners ask us before they switch their website on.
Your next customer is on your website right now
Give them an answer, a reason and a next step — before they close the tab. FormBot is live on your site this afternoon.
No credit card · No developers needed · Founding price locked in